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BBNYC aka Be Brillant NYC is an American Luxury Fashion Brand co-founded in 2017 by Jose Christo (J.C.) Brillant & Herns Brillant.

BBNYC designs clothes made for everyone and for every occasion.   Be Bold, Be Brave, Be Brillant is their motto when it comes to their unique designs, & style tied together with the finest fabrics sourced from around the world, to give you the best in quality Fashion that can be worn for any occasion. 

All their lives; Herns & Jose Christo (JC) were showered with superlatives about their name Brillant; and the wish to Be Brillant!  That’s what gave them the idea to name their company Be Brillant.  Adding the NYC representing where they’re from. 

Be Brillant; was birthed in 2009, however due to Herns serving in the United States Navy they launched the company in 2017 after the passing of their Grandmother, which united them & decided to do it now or never! 

Before the launch of the website; They gave away Free T-Shirts with their iconic Light Bulb Logo which reads “BB NYC.”  This created a buzz to buy BBNYC T-Shirts.  Especially after Jose Christo & his sons; wore the black T-Shirt with Orange Aluminum Foil Light Bulb Logo on Instagram and the post went viral! 

The Paparazzi effect is what you will get when wearing a BBNYC!  Enjoy your online shopping with us; make sure to join our newsletter to get notified about discounts and special events.  Also, join us on Social Media @BeBrillantNYC and Tag us when your wearing your BBNYC using the hashtag #WhosInBBNYC.  You can find us on Instagram, Facebook, TikTok, SnapChat, YoutTube, Pinterest, & LinkedIn.

Be Bold; Be Brave; Be Brillant more importantly; Be Blessed!

Jose Christo & Herns Brillant

Thank You!

We Appreciate You...

As a customer and now friend.  Feel free to contact us with questions, concerns, complaints or just want to say hello! 

Contact US:

1 Hewitt Square, Suite #193

East Northport NY 11731.

Instagram Direct Message  @BeBrillantNYC

Again, we appreciate your business and we hope you LOVE your clothes and continue to SHOP BBNYC!

Shipping Disclaimer: You will receive a notice via email or text stating your order has been fulfilled.

When the item you selected is in stock you will receive your product within 3 - 7 days.

If its not in stock but you were able to select it and buy, then we will send off to be made.  In this case please allow up 3 to 4 weeks for delivery. 

If you see an item that you want marked Sold Out; please send us an email to: ; and we'll order it for you right away.

Returns Disclaimer: If you received an item that didn’t fit or damaged please send email to:  We will get back to you within 48 hours and send you a replacement. 

If it doesn’t fit; No need to return the original item; we asked that you give it to someone who will fit it!

If it’s damaged we will send you a new one with a return slip to return the damaged product.  You will also be refunded 100% if the damaged items is determined to be at fault of manufacturing.



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